Is Ford really losing its mojo?

I see a lot of commentary about how Ford is losing sales, etc. and some of it just doesn’t make sense. There’s no logic or understanding of how businesses work, just emotional noise that doesn’t do anybody any good. Big Al from Oz at least shows a modicum of understanding when he says:
“Ford has an issue with the new Ford, as I have pointed out in many previous comments. The cost of developing, designing, refitting factories, new processes, etc, makes it harder for Ford to reduce costs to be comptetitive with the other manufqcturers. If the new aluminium F-150 is offered at a comptetitive price Ford will have little or no profit. Oh well, Ford has made a poor decision or more correctly the aluminium wonder truck is premature in the market.” Continue reading Is Ford really losing its mojo?